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22.61 C 101.187 22.61 100.426 22.455 99.763 22.147 C 99.112 21.846 98.536 21.406 98.075 20.856 C 97.596 20.276 97.226 19.614 96.982 18.903 C 96.929 18.752 96.881 18.599 96.838 18.445 L 96.834 18.443 C 96.828 18.425 96.825 18.406 96.821 18.388 C 96.79 18.277 96.764 18.164 96.736 18.052 C 96.71 17.948 96.682 17.847 96.66 17.739 C 96.64 17.636 96.625 17.531 96.607 17.427 C 96.573 17.248 96.551 17.067 96.529 16.888 C 96.512 16.755 96.498 16.622 96.487 16.489 L 96.49 16.489 C 96.432 15.671 96.464 14.85 96.586 14.039 C 96.64 13.646 96.714 13.271 96.812 12.911 C 96.821 12.878 96.827 12.843 96.836 12.811 L 96.839 12.813 C 96.908 12.567 96.99 12.324 97.083 12.086 C 97.33 11.453 97.689 10.869 98.143 10.364 C 98.585 9.878 99.113 9.498 99.732 9.221 C 100.349 8.946 101.056 8.807 101.851 8.807 C 103.395 8.807 104.592 9.287 105.443 10.246 C 106.293 11.206 106.76 12.546 106.849 14.269 L 99.542 14.269 C 98.317 14.27 97.324 15.262 97.323 16.487 L 110.125 16.487 C 110.125 14.965 109.944 13.585 109.579 12.35 C 109.215 11.114 108.668 10.056 107.94 9.171 C 107.24 8.315 106.358 7.625 105.358 7.152 C 104.342 6.666 103.173 6.424 101.849 6.424 C 100.569 6.424 99.405 6.668 98.358 7.152 C 97.332 7.621 96.418 8.304 95.678 9.156 C 94.923 10.033 94.339 11.044 93.956 12.136 C 93.543 13.299 93.336 14.526 93.343 15.76 C 93.343 17.062 93.535 18.28 93.923 19.417 C 94.286 20.514 94.866 21.527 95.628 22.396 C 96.378 23.246 97.288 23.914 98.358 24.4 C 99.427 24.886 100.646 25.128 102.015 25.128 C 104.067 25.128 105.772 24.614 107.129 23.589 C 108.487 22.564 109.364 21.223 109.761 19.569 L 106.749 19.569 C 106.485 20.483 105.905 21.274 105.111 21.799 Z" fill="rgb(255, 255, 255)" height="30.655999858856195px" id="KJC2AARTR" transform="translate(47 1)" width="110.1249971704292px"/></g></svg>)
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Built by a strategist who walked away from Big Consulting to create something better.
Our Story
Why Dubai?
Central hub for Europe, MENA, and Asia-Pacific clients. Direct access to three continentswithin 4 hours. Perfect for serving global D2C brands.
We treat growth as a system of variables. Our job: solvefor X.
Named after Pierre-Simon Laplace — the mathematician who proved complexity followspredictable rules.
We don't guess. We model. We don't pitch. We test. We don't hope. We measure.
Our Values
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 29.7 0 C 31.523 0 33 1.477 33 3.3 L 33 29.7 C 33 31.523 31.523 33 29.7 33 C 27.877 33 26.4 31.523 26.4 29.7 L 26.4 24.338 L 17.738 24.338 L 17.738 25.575 C 17.738 26.258 17.183 26.813 16.5 26.813 C 15.817 26.813 15.262 26.258 15.262 25.575 L 15.262 24.338 L 12.788 24.338 L 12.788 25.575 C 12.788 26.258 12.233 26.813 11.55 26.813 C 10.867 26.813 10.313 26.258 10.313 25.575 L 10.313 24.338 L 6.6 24.338 L 6.6 29.7 C 6.6 31.523 5.123 33 3.3 33 C 1.477 33 0 31.523 0 29.7 L 0 3.3 C 0 1.477 1.477 0 3.3 0 C 5.123 0 6.6 1.477 6.6 3.3 L 6.6 8.662 L 15.262 8.662 L 15.262 7.425 C 15.262 6.742 15.817 6.188 16.5 6.188 C 17.183 6.188 17.738 6.742 17.738 7.425 L 17.738 8.662 L 20.212 8.662 L 20.212 7.425 C 20.212 6.742 20.767 6.188 21.45 6.188 C 22.133 6.188 22.688 6.742 22.688 7.425 L 22.688 8.662 L 26.4 8.662 L 26.4 3.3 C 26.4 1.477 27.877 0 29.7 0 Z M 6.6 21.863 L 10.313 21.863 L 10.313 20.625 C 10.313 19.942 10.867 19.388 11.55 19.388 C 12.233 19.388 12.788 19.942 12.788 20.625 L 12.788 21.863 L 15.263 21.863 L 15.263 20.625 C 15.263 19.942 15.817 19.388 16.5 19.388 C 17.183 19.388 17.738 19.942 17.738 20.625 L 17.738 21.863 L 26.4 21.863 L 26.4 11.138 L 22.688 11.138 L 22.688 12.375 C 22.688 13.058 22.133 13.613 21.45 13.613 C 20.767 13.613 20.213 13.058 20.213 12.375 L 20.213 11.138 L 17.738 11.138 L 17.738 12.375 C 17.738 13.058 17.183 13.613 16.5 13.613 C 15.817 13.613 15.263 13.058 15.263 12.375 L 15.263 11.138 L 6.6 11.138 Z" fill="rgb(255, 255, 255)" height="33px" id="SSC2k0dRu" transform="translate(3 3)" width="33px"/></svg>)
Mathematical Precision
Data, testing, iteration. Not trends or gut feelings.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 8.2 18.025 C 9.139 18.025 9.899 18.786 9.899 19.724 L 9.899 32.826 C 9.899 33.765 9.139 34.525 8.2 34.525 L 1.699 34.525 C 0.761 34.525 0 33.765 0 32.826 L 0 19.724 C 0 18.786 0.761 18.025 1.699 18.025 Z M 19.751 11.425 C 20.689 11.425 21.45 12.185 21.45 13.124 L 21.45 32.826 C 21.45 33.765 20.689 34.525 19.751 34.525 L 13.249 34.525 C 12.311 34.525 11.55 33.765 11.55 32.826 L 11.55 13.124 C 11.55 12.185 12.311 11.425 13.249 11.425 Z M 31.301 21.326 C 32.239 21.326 33 22.086 33 23.025 L 33 32.826 C 33 33.765 32.239 34.525 31.301 34.525 L 24.799 34.525 C 23.861 34.525 23.1 33.765 23.1 32.826 L 23.1 23.024 C 23.1 22.085 23.861 21.325 24.799 21.325 L 31.301 21.325 Z M 16.096 0.293 C 16.153 0.118 16.316 0 16.5 0 C 16.684 0 16.847 0.118 16.904 0.293 L 17.633 2.538 C 17.69 2.713 17.853 2.831 18.037 2.831 L 20.398 2.831 C 20.582 2.831 20.745 2.949 20.802 3.124 C 20.859 3.3 20.797 3.492 20.647 3.6 L 18.738 4.987 C 18.589 5.095 18.526 5.287 18.583 5.462 L 19.314 7.706 C 19.371 7.882 19.309 8.074 19.16 8.183 C 19.011 8.291 18.808 8.291 18.659 8.182 L 16.75 6.794 C 16.601 6.686 16.399 6.686 16.25 6.794 L 14.34 8.182 C 14.191 8.291 13.988 8.291 13.839 8.183 C 13.69 8.074 13.628 7.882 13.686 7.706 L 14.416 5.462 C 14.473 5.287 14.411 5.095 14.262 4.987 L 12.352 3.6 C 12.203 3.492 12.14 3.3 12.197 3.124 C 12.254 2.949 12.417 2.831 12.602 2.831 L 14.962 2.831 C 15.146 2.831 15.309 2.713 15.366 2.538 L 16.095 0.293 Z" fill="rgb(255, 255, 255)" height="34.52521157403418px" id="KYKlmUf53" transform="translate(3 3)" width="33.00000067299027px"/></svg>)
Integrated Execution
Strategy and execution aren't separate. They're one system.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 27.023 8.433 C 27.562 8.434 28 8.887 28 9.445 C 28 17.117 22.253 23.397 14.976 23.917 L 14.976 25.976 L 17.907 25.976 C 18.446 25.976 18.883 26.429 18.883 26.988 C 18.883 27.547 18.446 28 17.907 28 L 10.093 28 C 9.553 28 9.116 27.547 9.116 26.988 C 9.116 26.429 9.553 25.976 10.093 25.976 L 13.023 25.976 L 13.023 23.917 C 5.747 23.397 0 17.117 0 9.445 C 0 8.887 0.437 8.433 0.977 8.433 C 1.516 8.433 1.953 8.887 1.954 9.445 C 1.954 16.339 7.347 21.928 14 21.928 C 20.653 21.928 26.046 16.339 26.046 9.445 C 26.047 8.887 26.484 8.433 27.023 8.433 Z M 14 0 C 19.035 0 23.116 4.229 23.116 9.446 C 23.116 14.663 19.035 18.891 14 18.891 C 8.966 18.891 4.884 14.663 4.884 9.446 C 4.884 4.229 8.966 0 14 0 Z" fill="rgb(255, 255, 255)" height="28px" id="p2EW0MAUS" transform="translate(6 6)" width="28px"/></svg>)
Global Excellence
Best talent isn't in one city. We find it worldwide.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 15 9 C 18.314 9 21 11.686 21 15 L 21 24 C 21 27.314 18.314 30 15 30 L 6 30 C 2.686 30 0 27.314 0 24 L 0 15 C 0 11.686 2.686 9 6 9 Z M 15.741 15.653 C 15.273 15.244 14.562 15.292 14.153 15.759 L 9.849 20.679 C 9.717 20.83 9.489 20.851 9.332 20.725 L 6.703 18.62 C 6.216 18.261 5.533 18.35 5.155 18.822 C 4.777 19.295 4.84 19.981 5.297 20.377 L 7.927 22.48 C 9.024 23.358 10.617 23.217 11.542 22.16 L 15.847 17.24 C 16.044 17.015 16.143 16.722 16.123 16.424 C 16.103 16.126 15.966 15.848 15.741 15.652 Z M 24 0 C 27.314 0 30 2.686 30 6 L 30 15 C 30 18.314 27.314 21 24 21 L 23.25 21 L 23.25 14.036 C 23.25 10.012 19.988 6.75 15.964 6.75 L 9 6.75 L 9 6 C 9 2.686 11.686 0 15 0 Z" fill="rgb(255, 255, 255)" height="30px" id="VsVuHPa4X" transform="translate(5 6)" width="30px"/></svg>)
Radical Accountability
We don't own inputs. We own outcomes.